Last June at the LOHAS Forum in Boulder, CO, I had the benefit of hearing one of the most inspiring young women talk about a campaign she co-created to educate teenagers about “going green” called TEENS TURNING GREEN. In the process, the LIPS AGAINST LEAD campaign was launched to educated young women about the potentially toxic materials going into their cosmetics. Last Friday, Carly and I grabbed a few minutes via Skype to discuss her work in the environmental movement for a book project I am working on. We talked about the power of women to change households and communities. With Carly’s permission, I am uploading part of that talk. As always, I welcome your comments. AND, for more info on safe cosmetics, check out the SKIN DEEP DATABASE from the Environmental Working Group.
In response to a recent Huffington Post entry from Jane Fonda about the Women’s Media Center in Los Angeles, I found myself doing research on women holding high positions in companies and learned that women comprise only 13% of chief executive officers at Fortune 500 companies in the United States.
Many of our companies are supporting the global goals of women and I believe that we should reward them by re-telling their stories and supporting their businesses. One such company is Nike. While according to Hoovers.com, the top 3 positions are held by men – I was encouraged to see on their website a strong commitment to Diversity and Inclusion. Nike also has a Global Women’s Leadership Council (GWLC) whose role is to promotes and supports the career advancement of women within the company. It should come as no surprise that the Nike Foundation, the NoVo Foundation (Peter and Jennifer Buffett) and Nike Inc. are the co-creators of Girl Effect.
Without dropping too many names in one blog post. I do want to say that it was Robyn O’Brien, (author of The Unhealthy Truth: How Our Food Is Making Us Sick and What We Can Do About It) who first sent me to the Girl Effect site. Robyn is a true hero in the “food” and “toxins” space and I would be honored to interview her for this site.
Have you not heard of Girl Effect? Check it out and post your comments below.
Today, I met with my friend Claudia Brooks D’Avanzo, whose communication agency, Creative Communication Consultants, handles PR for many great companies and organizations. I know Claudia through her work with Ted’s Montana Grill – a restaurant chain founded by Ted Turner and dedicated to improving environmental issues in the restaurant industry. She told me about a remarkable program which was embarked upon by Mannington Mills from 2005 – 2007. The program was called Stand on A Better World Awards and their intention was to highlight and reward the work of women who were making a difference with their lives for global impact. The winners were awarded between $10,000 and $25,000 grants for their work in several categories: Social, Economic & Environmental. Projects ranged from children’s health clinics in Latin America to microlending programs in Ghana. I have reviewed the site and was impressed with their award recipients. I would love to know what these women are up to now.
LEWIS PERKINS – INTRODUCTION VIDEO